All Pop Pays campaigns are required to adhere to FTC guidelines and disclosures. Prior to launching a campaign, the Pop Pays team will help a Brand determine their preferred disclosure language to include in the brief.
We’ve made sponsorship disclosure part of our Creator culture at Pop Pays. We want Creators to be proud of the work they do with Brands, and to know why it’s important to their followers. Not only is FTC disclosure a part of caption requirements in every campaign brief, to make it easier for Creators, we made a handy FTC Disclosure Guide a while back.