Pop Pays manages the content licensing between the Brand and Creator on a campaign by campaign basis. Depending what the Brand needs, they can be granted an exclusive license to use all content created for the campaign as creative assets for owned or paid placements in social, digital, print, or OOH. When a Brand launches a campaign with Pop Pays, all Creator contracts are handled and negotiated by our team, eliminating the paperwork and hassle for the Brand. 

Did this answer your question?