We call them Creators, not "influencers," for a reason. Pop Pays's Creators are truly professional content producers, and they have the ratings to show it. Since we ran our first branded campaign, our Creators have continued to impress our clients with the quality and creativity of their work.
Besides the high-quality content they produce, activating Creators for your campaign brings a couple of key benefits:
- Reach your target audience: finding Creators that align with your brand means bringing your Brand’s message to an audience that shares their interests.
- Gain perspective from your most loyal consumers: Creators will apply for campaigns from Brands that they’re familiar with, and that make sense for their own feed. Many Brands have reported to Pop Pays that Creator-generated content has helped them see their brand in a new light.