We’re providing visibility into a creator’s follower growth. Examine a creator’s follower count over time to expose any dramatic spikes. Growth spikes could be easily explained, like a public event or being featured on Instagram discovery, but could also be an indicator of fraud. Further analysis should be conducted before stamping a creator’s follower base as inauthentic. 

Things to look out for: 

  • Spikes with a very specific follow count increase - like 1K or 5K. This could be an indicator of a creator purchasing fake followers.
  • Spikes with a more natural growth trajectory - this could be an indicator of a post or series of posts gaining traction through a popular hashtag or being featured on the explore tab or elsewhere. 
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