The FTC, the Federal Trade Commission, is the government office that makes sure consumers are being treated fairly. For our purposes, the FTC is concerned with sponsored posts on social media and making sure consumers know when you’ve been compensated to post. When partnering with brands on the Pop Pays platform, it’s important to remember that government guidelines require you to provide clear disclosure that you are being paid to post sponsored content.
Our goal is to make it easy and intuitive for creators to follow the FTC guidelines, so we provide the exact FTC-compliant language in the caption requirements of a campaign brief. If you want to know more about the FTC and why it’s important to our community (and your followers) check out our FTC blog post.