Keywords can match based on name, handle, keyword in a Creator's Pop Pays bio, a specialty on their Pop Pays profile, a keyword that they include in their Instagram or Pinterest bio, or even based on keywords in the captions of their posts. 

Specialties could include: beauty, diy, entertainment, family, fashion, financial planning, fitness, food, healthy living, interior design, lifestyle, music, outdoors, pets, pop art, tech or travel. 

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