Examine a creator’s follower count and engagement rate over time. Follower growth spikes in conjunction with declined engagement could be a sign of inauthenticity. Quick growth in follower counts, but declined engagement means these followers were not engaging with content in comparison to their normal rates. Follower growth spikes in conjunction with decreased engagement could be easily explained, like a public event or being featured on Instagram discovery, but could also be an indicator of fraud. Further analysis should always be conducted before stamping a creator’s follower base as inauthentic.

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