The FTC, the Federal Trade Commission, is the government office that make sure consumers are being treated fairly. For our purposes, the FTC is concerned with sponsored posts on social media, and making sure consumers know when you’ve been compensated to post what you’re posting. When partnering with Brands on the Pop Pays platform, it’s important to remember that government guidelines require you provide clear disclosure that you are being paid to post sponsored content. Pop Pays wants to make following the FTC guidelines easy for you, so we provide the exact FTC-compliant language in the caption requirements section in a campaign brief. If you want to know more, and why it’s important to our community (and your followers), we wrote a blog post about the FTC and you. 

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