The goal of the creative brief is to give Creators the information they need to create the desired content in one shot. If the Creator closely follows the brief, there should be no need for revisions. 

  • Content Requirements: If something is mandatory to include/avoid in all content for your Brand, list it under Content Requirements. 
  • Caption Requirements: Have some key messaging that you want to make sure Creators communicate? Include that in Required in Caption section. 
  • Content Style/Caption Style Guides: Do you have a general look, feel and tone you want consistent across all campaign posts? That’s what the Content Style Guide and Caption Style Guide are here for. 
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